This is a CES 2013 Trip report. First off, we fully agree this major tradeshow is evolving and so many parts of it are TOTALLY played out. And like I said three years ago, it has become a mobile show as well, with all the app makers in the fringes. Such sentiments have been overly documented already, so I’ll stop here.
The spectacle of the tradeshow floor cannot be denied, though. Lots of flash and squarely performed sideshow routines happen all around you. Our client Speck did it the right way- they hired Cyrus aka “Glitch”– an amazing dancer from So You Think You Can Dance. When Speck booth visitors volunteered to dance next to him for the Dance Central game, they would win a new Speck iPhone case. Really brought in the crowds and tons of fun was had. This guys breakdances to dubstep. SUPER COOL.
A very different way is hiring sexy people to dress in sexy clothes and talk to you about the company and it’s products. OR just do sexy things. One of my reporter friends just happened to catch the salacious shot above of two salsa dancers at the Nikon booth. This also sums up CES.
Welcome to our blog ‘Mighty Mouth’.
We are delighted you have decided to drop by.
Mighty is our new communications agency, which opened its doors on April Fool’s day.
Ours is a typical tale: 2 ladies-in-a-loft spin off to have a go at entrepreneurship. After being deeply immersed in the Bay Area tech and PR scenes for many years, we figured we had the know-how and energy to start this new company. And we couldn’t be more thrilled to be doing it during a time when such high-velocity innovation is happening all around us. We just had to jump in, too.
Many thanks to our Mighty fine set of inaugural clients who believed in us from the get-go: Drew Ianni at APPNATION, Patrick Mork at GetJar, Frank Meehan at INQ Mobile, Stewart Butterfield at Tiny Speck and Scott Kveton at Urban Airship.
Also, a giant shout out to our family at Sparkpr. Donna Sokolsky Burke and Alan Soucy have been most gracious as we transitioned from our jobs at Sparkpr to launch Mighty into an atmosphere thick with potential. Our deepest gratitude, Sparkleponies!
Here at Mighty Mouth we plan to share ideas that are longer than 140 characters, interview folks in our network, and link to illuminating stories. Oh, and comment on the changing nature of media, natch.
Please let us know what you think, and we promise to provoke as well.
-Candace & Becca