The Ham Conference Cometh!


Hanging hams of La Boqueria

For those of us involved in the mobile industry, it seems like we are flat-out running from CTIA to CTIA. With CES in the rearview, once the hangover subsides, we all must sharpen our focus on getting to Barcelona and making the most of our times at Mobile World Congress.  This year, most of our clients are coming to MWC, so we are bringing the whole team along to support the event. There is something about Catalan culture that makes this one of the most enjoyable conferences of the year, though you work night and day and try desperately to keep up with email across time zones.

Are you going? Here are a a few tips to help you get fully engaged in the whole experience:

1) Go to La Boqueria– which is smack dab in the middle of Las Ramblas, the mostly lively neighborhood in Barcelona. Here, you can stock up on Iberian ham, coffee, wine, fruits, and other snacks for your stay during the show. It is a feast for all senses. Did I mention all the ham? Closed on Sunday, BTW.

2) Mobile Sunday— this has turned into the SEE AND BE SEEN event to really kick off the week. It is organized by blogger Rudy de Waele, who oversees Mobile Monday in Barcelona. Each year, this event serves as the first real meet-up for VCs, journos, mobile execs of all types and the PR people who love them. You must register to get on the list and it’s free.

3) Sightseeing- it is a shame to think you go all the way to Spain for a business trip without the chance to see some of the amazing art that can be found all over the city. Make time to see Parc Guell and the many other Gaudi installations by taking one of those cheesy, double decker tourist buses. For only 20 Euros, you can hop on and off to see so many of the surreal creations even if you are exhausted.

4) Meet us for a drink– one of the best gin joints I have ever experienced is in this city. It’s called Dry Martini, and the barmen wear white jackets and hand pick each ice cub that goes into the glass. It’s a former speakeasy, very classy, full of leather club chairs and lamplit to set the right mood. They also serve amazing tapas on the bar (thick cuts of tuna sashimi and anchovies with the perfect splash of olive oil) so grab a seat there for the best service. We will be there Thursday night. Join?


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