Headed to Burn

Photo by Doug Fuller

One of the cooler things about starting your own business is that you can make your own HR policies. At Mighty, we value time to disconnect and recharge so that we can keep moving at Silicon Valley speed without just falling over. One of the most high-impact ways to do this is to go where connectivity is hard to find, and where new people, ideas and thoughts are able to influence you without gadget distractions. Burning Man is just that place. So, as of tomorrow Candace is shoving off to head to the playa, to be joined by Rebecca on Thursday. We will be closed Thursday, Friday and Labor Day proper.

Many thanks to our understanding clients! We will be back full of new ideas upon return.

And if any of you are headed out there, you can find Rebecca at Illumination Village (3:30 & Esplanade) and Candace will be with the FKOs at 9:15 & Liminal.

We will also be at Media Mecca in Center Camp, harassing the many journalists and documentarians who come out to cover the event.







Today was one of those rare, head-spinning days full of surprise that smacked us upside the head before work is supposed to kick in. The news of Google acquiring Motorola for $12.5 bajillion dollars is sure to be oft-recalled for the next couple of years and at every upcoming mobile conference.


Naturally, Twitter tipped us off right away, quickly followed by a phone call from Wall Street Journal seeking commentary. Soon after, clients wanted to craft statements about what it all meant, and reporters wanted to chew the fat with them about it. And tonight, you can just feel the electricity around the globe as everyone tries to sort out what it all means. My fave post so far is MG’s thoughtful piece on the topic.


It’s the kind of news that makes us happy to have this job and be in this industry.


Eager to see how it goes.


*Term coined by Urban Airship, a MIGHTY client




Random musings on mobile….

The Airship that is so Urban

Working with so many mobile companies, up and down the stack, we get a rather unique view of what is going on out there. The landscape is ever-shifting, but feels like another step-change in how mobile is changing our lives is just ’round the corner.

We work with Urban Airship, which just last week announced a partnership with SimpleGeo. It was a totally peanut butter/jelly kind of tie-up. Urban rocks it on the app engagement side, and SimpleGeo owns the geo-location space. Both are platform players, and have the backend technologies to make apps more relevant. Those “wave your mobile in front of a soda dispenser”  or “get 25% off that Frappucino on a hot NYC day when you pass the next Starbucks” examples are finally getting closer to reality with these two going at it.

I’ve been blathering on that it’s companies like these, as well as Twilio, who represent the next frontier in mobile engagement. Ryan Kim at GigaOm seems to have the best handle on this so watch his writing for how it all plays out.